SBI Holdings Inc had made an announcement on Friday. This announcement was in regards to the company entering the increasingly popular industry of esports gaming, as it had established a new company: SBI e-Sports Co Ltd.
From Finance To Competitive Gaming
Electronic sports, or rather esports as its commonly called, is in reference to computer and other video game-based matches. These matches, in contrast to the recreational style of the gaming community at large, play it at a competitive sport level of skill. As the world integrates gaming and expands the industry overall, esports grew alongside it naturally in recent years.
This new company will see the fielding of professional esports teams, as well as manage the media aspects of it. SBI plans even to provide services such as consultation within this budding industry, as well. SBI will further be exploring possible collaborations with partner companies and other groups, as well, searching both within Japan, and overseas. The plan is to use these collaborations to start the promotion of global initiatives as the company expects the space to increase in its growth.
Aiming For New Demographics
The Japanese company, through this latest venture, will aim to create and then attract esports events, as well as try and give a hefty boost to the regional economies. The plan to do this is by collaboration with the local financial institutions, as well as the government.
SBI holdings made a supplementary statement about the matter, as well. The company stated that the worldwide viewership for esports in 2019 had been recorded at 450 million by the end that year. According to the statement, esports has been attempting to integrate itself with the Olympics, as well. The statement went further, citing reports that state that more about 75% of all audiences in esports is under 35, with recognition rising considerably among the younger, more digitally-minded generations.
Methods To Their Madness
SBI Holdings itself stands as the parent company of SBI Securities. SBI Securities, in turn, stands as a large Japan-based securities firm. SBI Holdings has no fear for expansion, as it’s the parent company of an array of different subsidiaries within the financial sector and beyond.
The idea behind the new esports expansion is twofold. The Japanese company hopes to provide itself with a boost within the sector, obviously, but also hopes that this new company will spread brand awareness for the Group at large.