At a time when there are different views about the blockchain technology, it has got a shot in the arm with the biggest endorsements coming from the Forbes. The media organization is joining the Civil network officially. The move highlighted the fact that the distributed ledger technology (DLT) could be used beyond the financial services sector.
First Media Firm
Forbes, which is one of the most established and old brands, is the first major organization from the media to commit itself on publishing content to the DLT. The company will use Civil to archive its content permanently to blockchain technology thus making it sure that no one could either alter or remove it. Aside from this, the media firm will use it to experiment with new methods to engage readers. The entry meant that it would comply with the Civil Constitution’s guidelines on ethical journalism.
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Starting from the first quarter of next year, Forbes would publish metadata from its digital coin desk to the DLT. As a result, it would appear in the Civil Registry along with any other Civil Newsrooms. For its part, the media firm could monitor progress regularly. The company is working on the idea of publishing other contents to the DLT network over the next one-year period.
Reacting to the developments, Forbes SVP of product and technology, Salah Zalatimo, said, the company is doing what is best for its audience and what is good as the next step for the industry. For this purpose, it has been focusing on not only rapid experimentation but also executing its plans. The latest is part of the company’s legacy of innovation.
The SVP said,
“Forbes and Civil believe passionately in the mission of journalism, and together we can provide audiences with a level of unprecedented transparency around our content. We’ll also be able to expand the reach of our writers and identify new revenue channels over time.”
Civil CEO, Matthew Iles, think that its association with Forbes will increase audience directly and support ethical journalism.