What Is SEO In Cryptocurrency?
SEO has been a long time trusted and proven method for establishing genuine, lasting results in digital marketing.
Cryptocurrency SEO is no different, however in some ways it can actually be extremely different due to the fact that cryptocurrency, while considerably populous, is a niche market sector when it comes to content creation and reaching one’s intended audience.
What Makes Cryptocurrency SEO Different?
Cryptocurrency has a unique type of audience, with technologies, concepts, vocabulary and trends that are unrecognized in other industries. For that reason, it can be of the utmost importance for a company in need of SEO marketing to identify an SEO marketing firm that specializes in the cryptocurrency market and blockchain technology science.
In the event that crypto-specific professionals are not involved in designing and delivering a targeted SEO marketing strategy, there could be an immense degree of misappropriated marketing spend for instance. Targeted campaigns help achieve higher results and ROI, which should be one of, if not the main metric used to rate the quality of any deployed SEO marketing strategy.
The Three Pillars Of SEO
The three pillars of SEO are the uncompromised fundamentals implemented in any marketing campaign regardless of the industry or market sector. The pillars comprise a complete system which covers all aspects of SEO marketing. When implemented the three pillars of SEO work to assist the deploying entity in not only consistently reaching the intended audience, but also ranking higher in organic Google search engine results.
While it is well-known that paid advertising can be obtained by companies compliant with Google guidelines, the goal of most brands conscious of the nature of the digital marketing space is to achieve organic first page Google ranking in their relevant categories. When a brand engages in white-hat, clean, consistent SEO marketing built upon the three pillars, the benefit of the free clicks that come with higher Google rankings can be immense, and lasting when done properly. The three pillars are effectively listed as on-page SEO tactics, off-page SEO strategies, and content.
Employing On-page SEO Strategies
Regardless of how proven the tactics employed by an SEO-focused marketing firm are in a marketing campaign, if content is not aimed at the proper audience looking for the information, the results will be hardly successful. For that reason, the first thing that needs to be addressed is the proper content being presented on the project or company homepage in order to draw the right audience to the main and subdomain pages made discoverable through organic search.
On-page SEO audits are typically a good starting point to determine the keywords already in use on the page, in order to adjust the content to achieve the intended results of organic reach. Use of the proper keywords and keyword phrases, on-page links and other elements need to be employed in order to accomplish the goal of not only drawing quality traffic, but keeping them engaged and interested in the content and information being presented. This can make a tremendous difference in the conversion rate accomplished on page.
Building Links And Off-page SEO Strategy
Off-page SEO largely consists of link building. While there are many different ways to go about effectively building off-page links, it is important to see to it that links are relevant and of a high quality nature. This means links should be embedded in keywords that are relevant to the destination.
White-hat tactics see to it that genuine relevance is associated with all off-page links. This tactic alone can help to build trust through the Google algorithm which is designed to detect both high quality links and those of a poor nature. Subsequently, link building will most often either work for the brand employing the tactic or against if done improperly with irrelevant or poorly siloed content.
Whether high quality web pages list the targeted site for off-page credit, or traffic is sought through blogs, press releases and articles on digital news and media outlets, social media marketing, or other relevant sources of web traffic, the most important thing to ensure is that relevance and consistency is maintained, as the goal is to rank higher over time.
Content Is King
From on-page content to off-page siloed content, the same – content exists in both. For this reason content is the fundamental element of effective SEO marketing, and a pillar of the pillars so to say. With over 200 ranking factors on Google alone, the assistance of digital marketing experts who regularly engage in SEO focused cryptocurrency marketing can be the difference of hitting the nail on the head and missing by a longshot.
It is no secret that marketing can be a costly undertaking, as it is of high value, being the method in which a company reaches a potential customer base. The use of the proper keywords, phrases, syntax, most current technological references, and other content specifics could create immense differences between realized ROI.
So what can effective crypto SEO marketing done in strategy do for a crypto-aligned company or business? The organic traffic earned, reach to mainstream users in other geographical locations and free clicks earned through employing proper crypto SEO tactics can fuel and drive a business when done correctly. Simply by publishing the accurate message in the most effective way favorable results can be achieved consistently over time.