Cristiano Ronaldo stated that the idea of introducing new experiences to his fans via nonfungible tokens (NFTs) is something that he always wanted to be a part of. The football superstar signed an exclusive multi-year nonfungible token (NFT) partnership with the Binance crypto exchange.
The new partnership strives to introduce soccer fans to the Web3 network via global NFT campaigns. In the official announcement, Binance confirmed that the agreement features the creation of a series of NFT collections with the football superstar.
These collections will be sold on the Binance NFT platform exclusively, with the first collection coming out later in the year. The CEO and founder of Binance, Changpeng Zhao, praised Cristiano Ronaldo’s accomplishments in soccer and stated that the athlete has “transcended sport to become an icon in multiple industries.” Zhao added:
“He has amassed one of the world’s most dedicated fan bases through his authenticity, talent and charity work.”
Zhao also stated that the Binance team is excited to give the Ronaldo fans “exclusive engagement opportunities to connect with Ronaldo” as they own some pieces of the NFT collections. In the meantime, the soccer star also highlighted the upcoming NFT drops, stating that fans will enjoy them. Ronaldo also commented:
“My relationship with the fans is very important to me, so the idea of bringing unprecedented experiences and access through this NFT platform is something that I wanted to be a part of.”
In March, Ronaldo was awarded crypto tokens for his achievements in the sport. The soccer superstar was given JUV tokens, the official fan token of Juventus FC, for each senior career goal that he scored.
Despite the current crypto winter, the Binance CEO expressed a lot of positivity earlier in June. With a lot of confidence, Zhao said that it is his third crypto winter and Binance’s second encounter with that type of market situation, indicating that the team knows how to navigate their way in a severe bear market.
Apart from all that, the Binance CEO stated that they will utilize that as a chance to hire top talent who are available at this time.