California-based FX technology provider Match-Trade Technologies LLC has announced the introduction of a new communication tool for forex brokers. The new tool was launched in collaboration with software developer Conv.rs.
Conv.rs is a fintech firm that wants to help businesses to improve their communications with consumers through popular messaging apps.
Match-Trade To Improve User-Experience
According to the announcement, the first stage of the partnership will ensure that Match-Trade leverages the distinctive features of Conv.rs’s solutions to improve user experience. This is a major factor to acquire and retain investors and traders.
Conv.rs enables traders to link with Match-Trade representatives via its professional messaging app. It also enables the firm to manage several conversations simultaneously.
This means that brokers that decide to include the functionality can deliver messages to traders using Client Office. They can deliver messages directly from the app, which will go in line with sending automated e-mails already available within the network.
The Traders Can Communicate Through Major Messaging Channels
Financial websites and brokers also use Conv.rs’ platform to speed up the distribution of news feeds products and financial market data. This means that the company’s partners can provide the economic calendar through different major messaging apps like Facebook Messanger, LINE, Telegram, and WhatsApp.
“Effortless communication is undeniably a necessity in today’s day and age,” says Chief Business Development Officer of Match-Trade, Chris Dankowski.
He said that’s why the company is collaborating with Conv.rs to provide the brokers the chance to communicate with traders easily.
Chief Communication Officer of Conv.rs, Enis Mehmet, also commented on the partnership. He noted that the collaboration will bring services closer to clients. The goal is to meet the clients where they are. This means staying available on platforms where these clients frequently visit to communicate with family and friends.
Additionally, the partnership with Match-Trade has made it very easy for brokers to compliant communication and seamless experience when dealing with traders. With the competitive fee structure of Match-Trade, forex brokers can predict and manage their technology costs.
The partnership will offer solutions to brokers’ various needs, including helping them to manage their technology costs, Mehmet reiterated.
