Chingari, a top short video app in India, has announced a partnership with Fashion TV. Chingari will have exclusive rights to feature Fashion TV’s content on the short video app through the deal.
Chingari is a short video app that was launched in 2018. The platform has more than 130 million users in India, and it supports more than 15 languages. Chingari is powered by its native GARI token that was launched in 2021.
Chingari partners with Fashion TV
Chingari is partnering with a leading fashion and lifestyle broadcasting television channel to promote fashion content on the app. This will be the first time that Fashion TV is teaming up with a short video app.
Besides featuring Fashion TV’s content on the app, Chingari, through its native token GARI, will launch non-fungible tokens (NFTs) with the television channel. The NFTs will confer major benefits to holders, including accessing parties and fashion shows, the Fashion metaverse, etc.
According to the CEO and co-founder of Chingari, Summit Ghosh, the exclusive 100 GARI Panda NFTs will benefit artists and celebrities worldwide.
“We are extremely happy to announce the partnership of Chingari powered by GARI and Fashion TV. The partnership will be mutually beneficial for both the brands with Chingari getting exclusive rights to play Fashion TV content on its platform,” the announcement said.
The president of FTV, Michael Lisowski, also stated that the deal aligned with the vision of the company in making premium content available to everyone. “The Fashion TV – GARI Panda NFTs is another exciting offer to the community wherein the early adopters could churn out crazy payouts,” Lisowski said.
Fashion Metaverse Week
The partnership between Chingari and Fashion TV comes as the first fashion event on the metaverse takes place. The Metaverse Fashion Week is slated to happen between March 24 and 27. It seeks to bring the fashion world into the buzzing virtual world and represent the future of the global financial industry.
Some of the iconic fashion brands will feature in this event. These brands include Tommy Hilfiger, Dolce & Gabbana, DUNDAS and more.
