Tezos blockchain has allegedly agreed to a training kit sponsorship deal with England’s Manchester United. Reports indicate that the deal will see the English football club receive more than $27 million every year. Notably, the deal adds to Tezos’ growing list of sports teams that it has sponsored since May 2021.
Tezos Invests In Sports
Manchester United is the most successful football club in the English Premier League. It is reported to have signed the deal with Tezos blockchain that will see the club receive $27 million (£20 million). In that context, Tezos will become the team’s training kit sponsor.
Based on a report by The Athletic, Tezos’ sponsorship agreement with Manchester United comes at the end of the club’s sponsorship deal with the American insurance firm AON.
Tezos’ partnership with Manchester United, when confirmed, will turn out to be the blockchain company’s latest sponsorship of a sporting entity. In May last year, Tezos said that it would sponsor Major League Baseball team the New York Mets. In the same month, reports came up that Tezos had reached a viable agreement to create the Formula One (F1) team Red Bull Racing Honda’s “first-ever NFT experience.”
Front Of Shirt Visibility
Based on the report, Tezos is also the sponsor of McLaren Racing in three racing categories that include F1, Indycar, and Esports. In other parts of Europe, the blockchain company recently became the technical partner of Team Vitality, which is a French esports organization. That agreement, just like the said Manchester United and Tezos deal, gives the esports entity front-of-shirt visibility.
In the meantime, The Athletic reports that both Tezos and Manchester United have failed or refused to comment on this alleged sponsorship deal. Nonetheless, the publication indicated that the sponsorship agreement might see the football franchise use Tezos’ blockchain to exploit possibly beneficial emerging technologies like Web3 and the Metaverse.