Perrsonetics, a financial services customer engagement platform, has announced the completion of an $85 million growth funding.
Personetics provides financial institutions with different AI-powered financial analysis and customer engagement tools.
According to the announcement, the investment round was led by Thoma Bravo while other existing investors such as Nyca Partners, Warburg Pincus, Lightspeed Ventures, and Viola Ventures.
The Funds Will Be Used To Expand Operations
The funding will enable Personetics to expand its operations to other banks and financial institutions all over the world. The company plans to roll out its services and gain more clients in other jurisdictions in the world.
Personetics was launched by David Sosna and David Govrin in 2010. The company has its headquarters in New York. One of its goals is to enable financial institutions to reduce their operational cost, which improves their general customer experience. The firm also transforms passive digital adopters into active users.
The platform also comes with interesting features that can anticipate users’ needs, understand their economic behavior, and provide real-time analysis of financial data.
Personetics is designed for a wide range of users, including small businesses, wealth management, and retail banking. It also offers automated wellness programs, financial advice, and enriched data and information for customers.
The company has major clients in the finance sector in different jurisdictions. These include Metro Bank (UK), KBC (Belgium), Intesa Sanpaolo (Italy), RBC (Canada), Hyundai Card (Korea), UOB (Singapore), and Huntington Bank (USA).
Personetics To Offer More Comprehensive Products To Clients
David Govrin stated that customer engagement and data-driven personalization are the battlegrounds for financial institutions throughout the world.
He added that banks are gradually shifting from a passive approach to a proactive relationship with their customers.
Personetics offers its customers and other financial institutions the more enhanced engagement platform on the market. This enables differentiation and fast delivery for immediate business impact.
Personetics added that the company is excited to collaborate with Thoma Bravo to enhance the company’s growth in innovative technology. The partnership will enable the firm to expand its operations and reach new clients and partners, offering a more comprehensive product than ever before.