Playtech has announced a partnership deal with NorthStar Gaming to roll out its leading technology IMS platform in Canada.
According to the partnership deal, NorthStar Gaming will be provided with the technology platform from Playtech to offer a premier online casino and sports betting experience in Canada. The company wants to strengthen its commitments to provide clients with a secure, transparent, and innovative casino experience in the industry.
This is coming after NorthStar received licensing and regulatory approval from Canadian regulators, allowing it to launch its platform for Canadian audiences.
Playtech To Raise Industry Standards In Gambling Technology
Founding partner and Chief Executive Officer of NorthStar Gaming Michael Moskowitz stated that the company is excited to work PlayTech, “the world’s leading gambling technology supplier”. He added that Playtech’s industry-leading suite of tools will give NorthStar a strong advantage in the marketplace, given its localization and proprietary content.
Apart from its industry-leading products and services, Playtech is working to raise industry standards in responsible business and safer gambling.
Chief Executive Officer of Playtech, Mor Weizer, also commented on the development. He noted that the company is excited to partner with NorthStar Gaming as it plans to roll out its online gaming business in Canada.
“Our success is driven by strategic partnerships with industry-leading operators around the world,” he reiterated.
Playtech is driven to deliver an engaging, commercially viable, and sustainable entertainment experience for the benefit of all stakeholders.
Northstar Boosts Brand Presence Through Partnerships
NorthStar has partnered with other similar companies in the recent past to boost its brand presence and gain more exposure. The company partnered with TorStar Corporation to use its data-led media solutions, social properties, sports sites, and news. The partnership allowed NorthStar to provide customers with a comprehensive online casino and sports better experience.
Although both companies have agreed on terms to the deal, it is still subject to regulatory approval and licensing processing before the gaming software will be launched.
This Canadian partnership is coming only weeks after Playtech rolled out casino facilities in Two states in the U.S. the company has also intensified efforts to expand its operations in other international markets.