Blue Federal Credit Union (Blue FCU) has announced that it will be working together with Backbase to upgrade its front-end digital interface. The service will be available to Blue FCU’s retail and business banking clients.
Backbase is a banking technology provider. Blue FCU will benefit from this partnership by adopting Backbase’s solutions, including Digital Assist solutions, Digital Banking, and Digital Sales. It will do this by replacing its legacy UI/UX.
Blue FCU boosting its digital infrastructure
The announcement notes that the Wyoming-based institution, Blue FCU, will move closer towards boosting its digital infrastructure by employing the solutions developed by Backbase.
The partnership comes when Backbase is experiencing a very busy year. Commenting on this initiative, the firm notes that it will create a “customizable front-end experience” that will allow Blue FCU to “compete like a national bank and increase its market share across the United States.
Blue FCU is a credit union based in Wyoming. However, it has differentiated itself by being a nonprofit organization. Its clientele base is based in both Wyoming and Colorado, which creates the need for a digitized structure to smoothen its operations.
According to the CEO and President of Blue FCU, Stephanie Teubner, the partnership with Backbase will allow the firm to easily adapt to new environments and foster its growth.
The firm has been undertaking its digital transformation journey for several years, and this initiative aligns with its vision for a digital-savvy future. This partnership will allow the firm to offer its members a superior digital solution.
The CIO of Blue FCU, Kent Richard, notes these attributes by adding, “We have been working on our digital transformation for some time now, but our investment in Backbase moves us away from a product-centred online and mobile implementation to a digital experience, providing member solutions across all of our digital channels.”
Backbase has experienced an eventful year
This year has recorded an increase in the number of traditional financial institutions moving towards digital experiences. As one of the leading technology providers for the banking sector, Backbase has seen multiple partnerships this year.
Besides working with Blue FCU, the firm has also signed partnerships with other institutions such as Techcombank, Raiffeisen Switzerland and Ghana International Bank. It has also worked with other leading banking institutions to launch a wide range of software solutions to attract and retain a digital-savvy clientele base.
