Hebrew-speaking social media users are mocking Facebook following the social media company rebranding to Meta. These users stated that the pronunciation of the word Meta means “dead” in Hebrew.
The users took to Twitter to post mocking remarks about the company rebranding into Meta. Some used the hashtag #FacebookDead to push their agenda. One of the posts stated that Facebook had failed to do their brand research well.
Among the people who commented on this rebranding to Meta was Dr Nirot Weiss-Blatt, confirming that the word Meta meant dead in Hebrew. “The Jewish community will ridicule this name for years to come,” he tweeted.
Rebranding amidst Major Scandal
The rebranding of Facebook into Meta comes as the social media giant faces one of the greatest scandals in its history. The publication of “The Facebook Papers” had shed a negative light on the organization.
The papers revealing negative details about the social media company confirm what whistleblower Frances Haugen had said about the company. One of the things that Haugen, a former product manager at the social media company, exposed was that Facebook failed to deal with misinforming posts to maintain user engagement.
The documents show that Facebook did not prioritize eradicating content on human trafficking from the site. It also took steps to increase its teenage audience despite internal research showing that the platform negatively affected mental health.
Facebook Rebrands to Meta
As aforementioned, Facebook rebranded into Meta, with the company stating that the new name shows that the social media giant is now focusing on creating the “metaverse”. In a statement issued on Thursday, the firm stated that the rebranding will create a shared virtual environment that will take over the internet.
The CEO of the company, Mark Zuckerberg, spoke during its virtual and augmented reality conference, stating that the new name reflected its efforts to build a metaverse. However, he stated that its social media service will continue to be called Facebook.
“Right now, our brand is so tightly linked to one product that it can’t possibly represent everything that we’re doing today, let alone in the future, Zuckerberg stated.
