One of the founding digital artists, Mike Winkelmann, also known as Beeple, has now helped launch We.new. This platform will sell iconic moments in art, sports, fashion, politics, and non-fungible tokens (NFTs).
Notably, this platform is backed by several giants in the world of journalism, music, and sport including Wasserman, Universal Music Group, Endeavor, TIME, and Warner Music Group.
We.new is designed to host auctions and direct sales of different Ethereum-powered NFTs. The tokens sold in many editions on We.new will utilize Polygon (MATIC) for layer-2 scaling.
Beeple is the highest-paid NFT artist, and he said that NFTs represent a new paradigm in the manner through which the public can relate to and celebrate remarkable achievements.
“They give people a way to meaningfully engage with the memories and moments that matter to them — maybe even inspired them or shaped who they are in some way. We.new exists to facilitate and make concrete these once-abstract connections.”
very excited to announce the launch of https://t.co/K0TMwMJWwZ !!!
this is a new project we've been working on centered around giving people the opportunity to collect iconic moments in music, sports, comedy, history, etc. on the blockchain. 🚀🚀🚀 pic.twitter.com/WqhkFwLFBo
— beeple (@beeple) June 24, 2021
All the NFTs sold on We.new will provide opportunities to secure real-world artifacts and unique experiences, which includes physical sculptures, and many other opportunities for meet and greets with the athletes and artists.
We.new is set to host its first auction from July 2-5, providing tokenized images that celebrate tennis star Andy Murray’s 2013 Wimbledon Grand Slam victory. Furthermore, the highest bidder is expected to play a tennis game with Murray in real life and will get two tickets to the 2022 men’s Wimbledon finals.
As the NFT boom started bubbling in 2021, Beeple emerged as the pioneer of the form.
In February 2021, Beeple auctioned his Crossroad NFT for $6.6 million together with a looped museum-quality video that can be hosted in an art gallery or displayed at home.
The success of that February auction was followed in March with the sale of Beeple’s piece ‘Everydays: the First 5000 Days’ that raised a staggering $69 million via the prestigious auction house, Christie’s.