The German Football Association (DFB) has officially announced the introduction of national soccer team non-fungbile tokens (NFTs) partnering with a massive blockchain-based fantasy soccer game provider Sorare.
DFB will create player NFT cards that can then be used in Sorare’s Global Fantasy Football game. As part of the official license agreement, the DFB will develop digital collectible cards on the ETH blockchain of 18 players on the German national team via Sorare’s platform.
Based on Sorare’s official announcement, these cards will be made available for use in Sorare’s Global Fantasy Football game for the Euro 2021 championship. By issuing player NFT cards on Sorare, DFB is targeting new revenue streams and offer more fan engagement opportunities, mainly as coronavirus-related restrictions have resulted in restricted game attendance in recent months.
The DFB’s managing director of marketing and sales, Holger Blask, said:
“Especially in the Corona pandemic, digital offers were and are the only way to enter into direct exchange with our fans. But even though the Corona crisis will hopefully soon be over, we want to continue to use the possibilities of digitalization much more intensively, also with our partners, and offer our fans new interactive opportunities.”
Launched in 2018, Sorare is operating as a global fantasy football game that lets users play with officially licensed digital cards comprising 140 football clubs. Some of the notable participants include Bayern Munich, PSG, Liverpool, Juventus, and Real Madrid. In the past week, the French Football Federation launched its series of player NFTs before the team’s match with Germany.
