Pierre Dadd, a marketing veteran who has worked with LEGO, Disney, and Auto Trader, will be joining Terra Virtua in the marketing department. Dadd will be the new marketing director for the digital collectibles platform.
High level of experience
Pierre Dadd has a high level of experience in the marketing sector. He has worked for two decades in the iconic kids’ entertainment space and has also worked on various online marketplaces.
One of the major brands that he has worked for in the past is LEGO. He worked with the brand for around seven years, and this has seen him achieve a lot on the global, regional, and local fronts. In his tenure at LEGO, he has also worked with unique properties and has also worked with global IPs. Pierre was also involved in laying the foundations for the first LEGO virtual world.
After leaving LEGO, Pierre joined Disney and was responsible for the digital marketing plans in Europe, Middle East, UK, and Africa (EMEA) regions. He was responsible for creating Disney’s online game presence in the UK. He was responsible for the launch and marketing of Club Penguin, which eventually became the top online gaming brand in the UK.
After working with Disney and LEGO, Pierre shifted focus and started working with online market platforms. The first platform he worked with was Auto Trader, where he improved the brand’s identity and made it a recognized platform for purchasing and selling cars in the United Kingdom.
In 2018, Pierre went off on his own to create DBMC Brand Consultants, which enabled him to help different companies achieve the full potential of their brands.
Joining Terra Virtua
Terra Virtua is a digital collectibles platform that mainly operates in the entertainment sector. The platform uses blockchain technology to offer utility and allow those interested in collecting digital assets to explore Augmented Reality, Virtual Reality, and 3Ds to interact with their virtual products.
The main mission of this firm is to use the latest technologies in mobile and gaming to engage and connect with fans of different platforms.
By joining Terra Virtua, Pierre will be exploiting his high level of experience to create brands for the large markets and bring Terra Virtua and NFTs to the mainstream financial platforms.
Speaking about his new role, Pierre stated that he was thrilled to be taking his new position at Terra Virtua. He also stated that while the new opportunity was exciting, it also came with its challenges.
Pierre also recognized how Terra Virtua had created a strong platform with unique offerings that gave it a competitive edge. He also committed to creating a world-class brand that would appeal to the mass market.
“I knew after seeing Pierre’s resume that we needed to hire him as Marketing Director for Terra Virtu. His wealth of experience brings the perfect balance of domain knowledge, creativity, and scrappiness required to take NFTs to the mainstream. We know maintaining NFTs into popular perception is going to be a tough challenge, and Pierre’s wealth of experience at Disney and LEGO will be instrumental to guide us in that direction,” said Gary Bracey, Terra Virtua’s CEO.
