BNP Paribas had made an announcement today. This announcement pertained to ALiX, its FX digital trading assistant, and how the bank has expanded it across the entire suite of FX products within Cortex FX, its advanced FX trading platform. ALiX was first launched all the way back in September of 2019, and only boasted algo trade options for its services.
Expanding ALiX To All Products In FX
The official press release detailed that clients can now facilitate ALiX to be used across the bank’s entire product suite of FX products. This includes forwards, spot, options, swaps, as well as orders. A far cry from the pure algo trades it once offered advice for.
BNP Paribas, within the announcement, highlighted that ALiX was structured in such a way to hold the entirety of the Cortex FX platform’s power all in a single small widget that can fit into the corners of their clients’ screens, abstaining the need from opening a separate window.
The Mandatory Kind Words
Joe Nash stands as the COO of BNP Paribas’ Digital FX division, and gave comment about the entire matter. He explained that the markets, ever-evolving and complex as they were, BNP Paribas is continuously working towards offering its clients a bespoke experience when it comes to their personal trading through adapting to the needs of said traders, which becomes more sophisticated by the day.
Nash went further, detailing how ALiX was designed to meet the needs of a space that puts a premium on on-screen real estate, with the number of users working remotely increasing by the day. Nash declared ALiX to be the most powerful FX platform on the market, pixel for pixel, even with its diminutive screen.
Constant innovation To Try And Be On Top
The bank revealed that ALiX, since its launch back in 2019, had managed to answer more than 4,000 client queries for BNP Paribas. With ALiX being expanded across the entirety of Cortex FX’s product suite, BNP Paribas aims to support its clients in making more money.
Nick Hamilton stands as the Head of eFX Sales of BNP Paribas’s EMEA arm, and gave comment within the official announcement. He declared ALiX to be a true one-stop-shop for the clients of his bank when it comes to effortlessly trade within Cortex FX since its expanded skillset came to bear.
He highlighted the need of adapting to brand new trading opportunities the bank has seen in its clients thanks to the pandemic. He declared that his bank defines the next generation of FX trading platforms through ALiX, highlighting its cutting edge, innovative technologies and following the voice of its customers.