The non-fungible token space is not restricted to digital sports collectibles and art connoisseurs alone. Big brand names are also getting in enticed by the massive growth aiming to get a piece of the action too.
Charmin, a US-based toilet paper manufacturer, listed five versions of its non-fungible toilet paper (NFTP), for sale on Rarible’s marketplace on March 17. By description, non-fungible tokens (NFT) are units of data on a digital item where each unit represents a unique digital item.
The NFTPs feature perfectly decorated and plain toilet rolls that include images of the brand’s family of bear mascots logo. In the past several months, the ecosystem of digital art has received massive adoption and appears to be gaining momentum.
Charmin announced that all funds and proceeds it will get from the NFT sales will be sent to the non-profit organization Direct Relief. This non-profit organization offers necessary resources to medical professionals working in disaster-affected regions.
Introducing NFT(P) by Charmin.🎨
Sometimes a better bathroom experience goes beyond the seat, that’s why were rolling out the first-ever NFT art by a toilet paper brand!
— Charmin (@Charmin) March 17, 2021
Each NFTP will be sold alongside a physical display for crypto users to hang the artwork in their respective bathrooms next to their real items, slightly more fungible toilet paper. At the time of publication, the highest bid hovers at 1 wrapped Ethereum, worth $1800.
In the meantime, Proctor & Gamble subsidiary is not the only major brand to join the NFT space. Earlier this month, Taco Bell released an NFT featuring its logo on the Rarible Marketplace. News outlet Quartz also reported on the trending technology while releasing the article itself as NFT.