MTE-Media is going to expand its market research and signals services. The B2V financial education provider will now be able to cater to MiFID2 regulated brokers. This new move relies on MTE infrastructure, which enables brokers to spread and make use of the content for things like sales, retention activities, and marketing funnels
This new expanded offering sheds light on the relatively unknown subject of research pricing. After it was revised in the Markets in Financial Instruments Directive (MiFID II), something that came into effect January of last year, investment services providers were forced to unbundle research payments from its trading fees.
MTE-Media explained the newfound issue via a statement. They explained that a broker needs a Trading Advice license if they want to provide services like that. Furthermore, they have to develop and handle a rather costly content department.
This debate initially zeroed in on price negotiations, specifically for research. Some providers offer packages including written reports and direct access to analysts for discussion, but others were caught off guard by some regulators, the UK’s FCA included. They found out that content produced via in-house analysts are also considered research.
MTE-Media Fills The Gap
MTE already offered business clients white label education materials, as well as market update tools. This could even be offered under the trader’s brand. MTE-Media continues by saying that its product suite is now more suitable for regulated brokers. This even includes those who don’t hold a Trading Advice license. MTE-Media’s offering includes things like signals, charts, news, a live stream of market data as well as an array of education resources like videos, eBooks, courses and live webinars.
Erez Shifron, Chief Marketing Officer of MTE-Media, released a statement regarding this. He explained that MTE-Media’s hands-on experience of combining both content and marketing activities gives them an inherent edge in the industry. Said industry strives for sure-fire and cost effective solutions to better itself and the people within it.
Most broker firms have paid for the research out of their own pocket, instead of the clients’. This makes them far more eager to squeeze providers for every scent they can to counterbalance this. MTE operates as a one-stop shop to try and provide their clients with all the solutions they could possibly need.
MTE-Media stated that the approach aims to encourage marketing funnel efficiency as well as increase trader engagement. By making use of market research and branded signals, brokers now have the ability to use materials MTE-Media provides to improve client loyalty. This inherently leads to improved trading volumes and increased conversion rates.
Founder of MTE-Media, Eran Arvas, stated that they are welcoming the new regulated brokers who already joined the MTE-Media family. He stated that leading the market forces MTE-Media to continuously improve, stay dynamic, and upgrade their services.