On October 16, the crypto-powered web browser Brave announced that it has surpassed 8 million monthly active users. Additionally, the daily active users stand at more than 2.8 million and the creators subscribed to its web advertisement network also seemingly increased considerably.
There are also more than 290,000 Brave Verified Publishers who already subscribed to the advertisement platform that is powered by Brave’s Basic Attention Tokens (BAT). The publishers comprise of 200,000 YouTube creators, 33,000 website publishers/creators, 15,000 Twitch streamers, and 28,000 Twitter accounts. All these publishers have joined to receive Basic Attention Tokens.
Brave Allegedly Has High User Engagement
The browser launched its adverts on an opt-in basis around six months ago. Since that time, the company has allegedly concluded 385 campaigns on its platform and acquired 97 million ad confirmation events. Brave also claims high user engagement rates with its adverts:
“Platform engagement is extremely high, with a click-through rate of 14% (the industry average is just 2%). More importantly, 12% of click-throughs result in page visits of 10 seconds or longer. There have been 2.36 million 10-second active page visits overall.”
One campaign offered as an example by Brave browser is the adverts purchased by Intel for its Intel Gamer Days 2019. In the initiative, the CPU producer used:
“Brave Ads as a social driver to reward participation for spreading the word about the upcoming Gamer Days events”
Another example that featured in the announcement was the latest Brave Ads Grant. That was awarded to The Lupus Foundation of America. The foundation verified their website as a Brave Creator as part of the initiative and allowed Brave Ads to take people directly to their website. Once people get to their site, they can tip or auto-contribute adding to the existing traditional contribution options.
BAT Price Surges
Currently, Coin360 shows that BAT has experienced about 11.65% gains over the last 24 hours. Currently, the price is hovering around $0.226 per coin. Earlier reports in September revealed that the Brave browser has gained popularity compared to its rivals including Opera, Firefox, and Chrome in Japan.