Commentators and analysts believe that the crypto space will gain mainstream acceptance when institutional investors dive in. Currently, there is an increasing number of institutions considering joining the crypto world. Crypto exchange Coincheck which is a subsidiary of Japanese financial services firm Monex is helping in this front.
Coincheck has partnered with Macromill Group, a marketing research company, to launch a Coincheck Survey service. The new service will let users exchange reward points for virtual tokens.
According to an official press release by Monex Group dated September 4, customers can exchange Macromill Points that they accumulate as compensation for participating in surveys for crypto. Starting September 10, customers can exchange their points for Ethereum, Bitcoin, and Ripple’s XRP.
The announcement highlighted:
“In partnership with Macromill, a leading marketing research company that offers marketing solutions best suited for clients, Coincheck is expanding opportunities for an increase in the number of people who begin investing in crypto. […] Macromill typically offers Macromill Points to Macromill Monitors who participate in the surveys conducted by the company.”
The launch of this survey makes it highly possible for monitors to exchange the Macromill Points that they accumulate from the survey process to cryptos.
Cryptocurrency Loyalty Programs are increasing in Japan
Notably, for anyone to participate in the new program, they must have a Coincheck account for ‘Macromill Monitors.’ According to earlier reports, the program’s exchange rate is set at 1 yen per point. Furthermore:
“In addition to cashing for 1 yen per point, it can be exchanged for products, T-points, and Amazon gift certificates.”
On August 20, Japanese technology Services Company Tpoint Japan and cryptocurrency exchange bitFlyer also announced a partnership. That partnership allows local customers to exchange loyalty program points for Bitcoin and earn rewards for paying in cryptocurrency.