eToro, a famous social trading and multi-asset brokerage firm with a focus on copy trading services, is planning to broaden its reach and expand its already successful business. The platform is now planning to launch in Australia, and with the objective of getting the brand name recognized in the country, it has hired Sefiani as its communications ally.
Sefiani is a strategic communications, public relations and issues management agency, recognized in Australia for helping firms go to the next level, thanks to the achievement of key outcomes that are vital to their business. The PR agency is based in the city of Sydney.
A Long Track Record of Success
eToro chose Sefiani for its expertise in its field and its history of success. There was a competitive pitch process, and the award-winning agency stood out, according to a press release by the company. The PR and communications approach will be based on building literacy among the local investors, prompting them to use eToro’s ecosystem.
People within the board of executives at eToro, most notably its Managing Director of operations in Australia Robert Francis, believe that this is the perfect moment for eToro to begin cementing its place as one of the nation’s preferred options.
Francis said that eToro saw a valuable set of skill in Sefiani that stood out from the pack, including plenty of experience and insight with investors and vast knowledge of the trading business in several asset classes. The deciding factor, however, may have been Sefiani’s track record of success in promoting disruptive projects and platforms.
eToro is known around the industry as a big ecosystem that offers to trade in several asset classes, including foreign exchange (forex), shares, indices, exchange-traded funds (ETFs,) and even cryptocurrencies, among others.
A Rising Market
Australia is quickly rising as one of the world’s heavens for investors, with an increasing amount of retail traders in the OTC (over-the-counter) derivatives markets. According to a survey made by the country’s watchdog, the ASIC (Australian Securities and Investments Commission,) over 675 million transactions were performed for OTC derivatives in 2018 alone.
Of that total, roughly 426 million were in the forex department, or approximately 60 percent, a far higher number than the ASIC’s previous study, which had only 165 million operations in forex products.
Sarah Craig, the Director at Sefiani, stated that the firm is excited to work with eToro to break through the Australian market. She identified the platform as an industry disruptor with an active online investment community.