Today London-based leading esports organization Fnatic has entered a partnership with Worldwide Asset Exchange (WAX) to create and distribute digital collectibles using WAX’s Blockchain technology.
Fnatic was founded in 2004, in the early days of the professional video gaming industry and has since helped shape the new world sport into a fast-growing phenomenon. It is one of the most prominent brands in esports, competing in titles such as Counter-Strike: Global Offensive, Dota 2, League of Legends, Fortnite, Rainbow Six Siege, Rocket League, FIFA, and Street Fighter V.
Fnatic teams have claimed multiple international championships, including the inaugural League of Legends World Championship, seven EU LCS Championships, and three separate CS:GO Majors.
Why WAX?
According to the source a blockchain-based solution was chosen because it can be used to create distinct digital collectibles that you can trace in a secure fashion through the blockchain ledger. And WAX is a professional at it.
Worldwide Asset Exchange (WAX) is a decentralized platform that enables anyone to operate a fully functioning virtual marketplace with zero investment in security, infrastructure, or payment processing. It is developed by the founders of OPSkins, the world’s leading marketplace for online video game assets. This being said, WAX is designed to serve the 400+ million online players who already collect, buy and sell in-game items.
The organization has added WAX to its impressive partners’ list which also includes Deezer, AMD, Monster Energy, Rivalry.gg, DreamTeam, Chillblast, DXRacer, Newzoo, and Strafe.
Hundreds of Prizes and Giveaways Await
On January 13, doing live Twitch Q&A with fans Fnatic pro esports players will feature giveaways, contests, and more. And this will only be a small part of the whole ‘partnership celebration’.
Benoit Pagotto, brand director of Fnatic expressed,
“We see this new kind of transaction experience as very forward-thinking, and it’s something we’ve been waiting years to try since people are already very used to trading virtual items in the games they love,”
then added:
“With this initiative, we want to start to define, with our fans, what the future of collectible and cool fan memorabilia could be. We are proud to be the first esports organization, and one of the first brands, to offer this to our fans.”
William Quigley, CEO of WAX agreed:
“We’re excited to usher in this new form of e-commerce where fans can instantly receive, trade and share their favorite products and collectibles in-stream. This technology opens up all sorts of new avenues for engagement and monetization for streamers and their viewers.”
Blockchain-based gaming solutions are spreading at an incredible pace by providing a new, secure experience for the whole gaming industry. But not everyone is happy with blockchain gaming, for example, crypto Ace John McAfee says that it is almost entirely meaningless.
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